We will now describe the various features of web site hosting. And more importantly, we will explain how you can use these to your advantage. First we will describe Domain names. You will want a professional URL for your web site, such as:

http://www.yourcompany.com/ as in http://www.cocacola.com/

It should be easy to remember and it should be easy to type. The longer it is, the harder it will be to type. But it is more important that it be easy to remember.

You will want to include this URL on any and all literature, advertising and correspondence from your company. And you will want your email address to appear as

you@yourcompany.com as in biff@preppies.com

Some web site hosting providers will force you to include their web site URL as part of yours. These URLs are far less desirable, especially when you include them in advertising. An example would be if we forced you to have this URL:

http://www.netimpact.net/yourcompany/

That is not what you want. Don't settle for less than a full domain of your own.